THE ROLE OF MEDIA IN SUCCESSFUL COMMUNICATION OF SUSTAINABILITY

Meeting place: Hotel Pest
(Vi. ker Paulay Ede u. 3, H-1061 Budapest)

Within today’s information society, media does play an increasing role. Whether politics or personal relationships, social life is taking place via TV and internet. But as well older media cultures as radio and printing press still get through to a big amount of people in different target groups. Public discourse takes place in the media today. What is not present in media, is not noticed by public. It is obvious that sustainable development and its necessity can only be comprehensible, if it is present in the various kinds of media. But the interest of media in topics related to sustainability is still rather small. In how far sustainability is already present in media? Which role does media play concerning the communication of sustainability? Which experience is existing and what are the chances and challenges with regard to the future of successful communication of sustainability?

PROGRAM

Thursday, 1st February

13:30  begin of workshop

Thematic block 1 : scientific prelude

14:00   
Sustainability Communication in Central and Eastern Europe  (pdf. 118 KB)
(Prof. Ute Stoltenberg, University of Lueneburg)

14:45   
Sustainability and the Logic of Media  (pdf. 1,94 MB)
(Mrs. Barutzki, College for Management and Design of Sustainable Development)

15:30 coffee break

Thematic block 2: sustain. comm. in Radio & TV

15:45   
Sustainability on German TV – Finding a new audience (pdf. 1,41 MB)
(Prof. Clemens Schwender, International University Bremen)

16:30   
Sustainability in Hungarian Media – An Analysis  (pdf. 73 KB)
(Andrea Farsang, Central European University Budapest & Tamara Steger, PhD, Program Director for Center for Environmental Policy and Law)

17:15  
Challenges of  Making Movies related to Sustainability 
(Joachim Tschirner, documentary film director & Gero Fedtke, Caucasus and Central Asia Coordinator, WECF, Munich)
  movie review on the documentary "Der Aralsee" 
(pdf. 86 KB) http://www.umweltfilm.de/

18:00 Evening walk through Budapest

Friday, 2nd  February

Thematic block 3: printmedia and sustainability

09:30   
The Economic Dimension of Sustainability in German Daily Press  (pdf. 23 KB)
(Mathias Richter, Märkische Allgemeine Zeitung)

10:15   
Challenges of Independent Journalism
(Martin Simecka, Czech weekly Respekt)

11:00  Coffee break

11:30  
Ecological Responsible Journalism
(Andreas Zumach, tageszeitung)

12:15  
Environmental Journalism in Times of Transition  (pdf. 1,55 MB)
(Pavel P Antonov, Editor in Chief of Green Horizon, REC)

13:00 lunch

Thematic block 4: sustainability comm. in NGOs

14:00  
Sustainability Communication at Healthy Cities of Czech Republic (pdf. 2,06 MB)
(Antonin Tym, Czech Republic)

14:45
Czech Media Publicity Analysis  (pdf. 4,54 MB)
(Pavel Herot, MediaCon Experts)
 
15:00  
Sustainability Communication at Focus Eco Centre 
(pdf. 3,03 MB)
(Zoltan Hajdu, Romania)

18:00   „An Inconvenient Truth” Movie and Public Discussion
 

The workshop took place in cooperation with the Centre for Environmental Studies Budapest within the project ‘strategies for a successful communication of sustainability in Europe’,which is funded within the Active-Citizenship programme of the DG Education and Culture of the European Commission.