| GUIDELINE SUSTAINABILITY COMMUNICATION |
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Sustainability strategies have been passed on all levels in Europe. In order to implement strategies for sustainability not only all administrative levels are needed but also citizens and entrepreneurs. To be successful, a firm rooting in citizenship is very important. Lack of good social cohesion and the difference in welfare in the EU member states is a special challenge.
In view of these conditions, strategies for sustainability are confronted with indifference or even rejection by the societies, especially in the economically weaker member states. In order to implement sustainability strategies it is of paramount importance that citizens on all levels participate, from European, national to local. To this end, communication strategies are indispensable. It is important to communicate that the implementation of sustainability strategies are first and above all for them. The citizens are the main actors who will benefit from a sustainable development. If the stress is upon citizen’s welfare, even citizens in economic weaker situations can more easily be motivated to volunteer.
This guideline was developed in the frame of the project: “Strategies for successful communication on sustainability in Europe“ in cooperation with the project partners from the Central East European countries. The project was co-financed by the European Commission, Directorate General Education and Culture in the frame of the program: Active-Citizenship. The project partners who participated in drafting this guideline are: Association of Estonian Cities ELL, Center for Environment and Development (Poland), Center for Environmental Studies (Hungary), Healthy Cities of Czech Republic HCCZ, Friends of the Earth Latvia VAK, Environmental Centre for Administration and Technology ECAT (Lithuania), Slovenian Association of Foundations, Public Environmental Centre for Sustainable Development (Bulgaria), Focus Eco Centre (Romania), Local Agenda 21 Falkensee (Germany).
The guideline/manual is directed to active volunteers and employees in NGO’s, communal administrations, enterprises, research institutes and interested citizens to whom the dissemination of the subject sustainability is dear to their heart. With its transnational approach, the guideline shall give an insight into problems and give ideas for solutions for communicating sustainability in CEE countries as well as orientation points for practical and political local work. Following a brief introduction to the term communication on sustainability and what it implies, the starting points in the CEE countries are highlighted to then elaborate on building blocks for successfully communicating sustainability in Europe.
the guideline can be downloaded here:  (pdf., 94 KB)
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